Deciding on Blu-ray

By Robert Mann

As the latest trend in home entertainment technology settles in as the norm, consumers seem confident in making the move to Blu-ray. But as with any new technology, it is worth exploring the benefits of converting.

Higher price tags have proved to be the greatest obstacle for Blu-ray marketeers. Consumers are not only being persuaded to re-purchase their shows and movies, but also pay a premium for the replacements. Add to this the equipment and accessories and you now have a substantial investment.

With older generations still carrying memories of the incompatible Beta and VHS videos, there are still consumer fears of a technology being dropped as a standard or sharing the stage with an equal competitor. Blu-ray has clearly evolved into its own league for DVD quality, but there are different delivery methods for HD viewing. The lifespan of a technology simply cannot be predicted due to market disruptors.

Given the concern regarding lasting technology, it makes sense to assess patterns and developments in the market to better gauge the staying power of Blu-ray. One major trend to note is the continuous creation of media titles in this format. The fact that the industry sees reason to spend money banking on the technology is a positive sign.

As one might assume from the name, Blu-ray discs differ from DVD primarily due to the type of laser they use. While a DVD's read-write capabilities come from a red laser, Blu-ray uses a blue-violet laser, which provides higher quality sound and picture.

Blu-ray discs and players may look the same as those used with DVDs, but there are various differences. Most apparent are those qualities that are associated with performance. Because a Blu-ray disc can hold more information than a DVD disc, the media receives better and more complete support. The result of this is data that is handled with very little error, which makes for a higher-quality product.

If the consumer isn't sold on Blu-ray yet, the hard sell becomes less difficult when this technology is paired with HD television. Few can resist the amazing quality produced by pairing the two. It is difficult to return to a tube television after an experience with Blu-ray and HD.

The current economy and overall slump in consumer spending is working to push prices down for the new DVDs and HD equipment. The evolution of the product will continue this trend as the new media transforms into the standard. The drop in pricing could be the tipping point for the masses to make a change.

Though there are still some who have yet to take the leap, continued developments such as Blu-ray drives built into computers show that companies predict a long life for this type of media. - 30542

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