Well, it might be arbitrary to typecast a complete country in bad light due to the indiscretions of some people. Nigerian movies and flicks are one of the state's most recognizable exports today particularly to other nations across Africa and are helping change the negative perception of Nigeria.
The Nigerian movie industry has helped to bring out the ambitious though often less talked positive business drive of Nigeria. There's more to the country than '419' tricks and the struggle for oil cash at the Niger delta region of the country.
The origins of the Nigerian movie making industry can be traced back to the 1960's round about the time many African countries were obtaining independence. However, the cost of production and access to quality equipment proved to be major impediments at the time. Towards the 1980s, the government of Nigeria formulated and implemented policy that ensured a lot more local content was on air on Nigerian television stations as opposed to American and other foreign television productions. This was a significant step as it encouraged local production to grow.
Many researchers of the Nigerian movie industry (or Nollywood as it is frequently known) point the turning point of the country's movie making industry to the early 90s when the film 'Living in Bondage' was released. The simplicity and availability of inexpensive film making appliances gave further momentum and before long, the industry was growing in leaps and bounds.
Nigerian movies and the Nigerian film making industry as a whole are estimated to generate anywhere between USD 250 million and USD 500 million each year. The number of movies produced each year range from 1,000 and 2000. Statistically, other than United States and India, no other county has such a large film making industry. Nollywood has the added benefit of tapping into an actors' and actresses' market that is not as expensive when compared to the average cost of a top-level actor or actress in Hollywood.
The demand for the movies within the continent of Africa has been huge and has spawned a fanatic following even among non-Nigerians across the continent. Inroads into wealthier markets such as Europe and the United States have not been as successful. However, the movies appeal to the average African resident. The Nigerian movies have cleverly targeted issues that are a real part of everyday living in Africa. Foreign movies, and especially American ones, that are popular in other parts of the world sometimes cannot relate to the way of life of the average African. Nigerian movies identified this niche and that way, they have managed to captivate audiences across a broad demographic on the continent.
The African market can sometimes prove daunting when it comes to logistics. Poor infrastructure, expensive costs of communication and widespread piracy can easily cripple even the best-planned movie distribution network. Producers of Nigerian movies have mastered how to best use the continent's system to their advantage and reap a tidy profit as a result. - 30542
The Nigerian movie industry has helped to bring out the ambitious though often less talked positive business drive of Nigeria. There's more to the country than '419' tricks and the struggle for oil cash at the Niger delta region of the country.
The origins of the Nigerian movie making industry can be traced back to the 1960's round about the time many African countries were obtaining independence. However, the cost of production and access to quality equipment proved to be major impediments at the time. Towards the 1980s, the government of Nigeria formulated and implemented policy that ensured a lot more local content was on air on Nigerian television stations as opposed to American and other foreign television productions. This was a significant step as it encouraged local production to grow.
Many researchers of the Nigerian movie industry (or Nollywood as it is frequently known) point the turning point of the country's movie making industry to the early 90s when the film 'Living in Bondage' was released. The simplicity and availability of inexpensive film making appliances gave further momentum and before long, the industry was growing in leaps and bounds.
Nigerian movies and the Nigerian film making industry as a whole are estimated to generate anywhere between USD 250 million and USD 500 million each year. The number of movies produced each year range from 1,000 and 2000. Statistically, other than United States and India, no other county has such a large film making industry. Nollywood has the added benefit of tapping into an actors' and actresses' market that is not as expensive when compared to the average cost of a top-level actor or actress in Hollywood.
The demand for the movies within the continent of Africa has been huge and has spawned a fanatic following even among non-Nigerians across the continent. Inroads into wealthier markets such as Europe and the United States have not been as successful. However, the movies appeal to the average African resident. The Nigerian movies have cleverly targeted issues that are a real part of everyday living in Africa. Foreign movies, and especially American ones, that are popular in other parts of the world sometimes cannot relate to the way of life of the average African. Nigerian movies identified this niche and that way, they have managed to captivate audiences across a broad demographic on the continent.
The African market can sometimes prove daunting when it comes to logistics. Poor infrastructure, expensive costs of communication and widespread piracy can easily cripple even the best-planned movie distribution network. Producers of Nigerian movies have mastered how to best use the continent's system to their advantage and reap a tidy profit as a result. - 30542
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