Panasonic's History

By Armadeus Cornelius

Panasonic was founded in Japan in 1918 by Konosuke Matsushita. Initially the company was known as Matsushita and Panasonic was a trading name and brand although recently the company has been renamed Panasonic. Matsushita operated at first from the first floor of his 2 storey home and manufactured electrical goods.

It wasnt long before Panasonic outgrew the upstairs of his house and it needed to move to a large workshop in 1920 which allowed them to make additional products. Virtually from the beginning Panasonics products were innovative, well designed, high quality and at affordable prices. One of the initial products that Panasonic made was a double adaptor which made it possible to connect two light bulbs into a single socket. The growth of Panasonic continued until 1922 when it was necessary to move to yet a bigger building.

Panasonic created another successful product during 1923 which was a bicycle lamp that was in a bullet shape with a battery that had a life that was ten times longer than comparable products on the market.

During 1927 Panasonic started manufacturing their first electric iron that was at a price that many could afford.

During 1931 Panasonic manufactured an award winning and reliable 3 tube radio known as the R-31. Konosuke even patented his unique design in the product and then made it available to all manufacturers to spur the radio industries growth.

By 1952 Panasonic had designed an affordable television that had a unique rectangular cathode ray tube (CRT) design instead of a round one. After this all television screens have had rectangular screens. Panasonic were also researching video recorder technology during the 1950s.

Panasonic were manufacturing their first colour CRT TVs which they were mass producing by 1960.

During 1991 Panasonic manufactured the first rewriteable optical disc recorder for television images which was a forerunner to the DVD recorder. They also made a commitment to environmental responsibility in 1991 with an environmental charter.

Panasonic is now the 5th largest manufacture of electronic products by value in the world with over 600 companies and 306,000 employees. They manufacture over 15,000 products and have over 40,000 patents in Japan and 54,000 patents outside of Japan. In 2007 alone they filed 2100 patents which were the most filed by any company in the world during that year.

To begin with Konosukes Panasonic company and its employees strived to find ways of designing and manufacturing top quality products that provided solutions to everyday problems of the average person. This was done by questioning the standard way of doing things and finding ways of manufacturing products that were better than products that already existed. This philosophy has been applied throughout Panasonic history and today Panasonic still applies these same principals in every product that they manufacture. - 30542

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